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June 8, 2008

Brand Addiction - Invalidated!

I'm currently at the Atlanta airport, where I'll be connecting to JFK in about 30 minutes. I decided to have a cup of coffee to tide me over on the last leg of this trip and, upon disembarking the plane from Texas, I noticed a Starbucks just past the gate. But as my connecting flight was at a different concourse, I decided to ignore the absence of caffeine in my bloodstream for a few more moments and first catch the shuttle over to the adjacent terminal. Surely another green tentacled maiden would be there to welcome me across the Tarmac! But alas, the first sight that caught my eyes as the escalator bore me upwards was...Seattle's Best.

I considered returning to the previous terminal, and to the rich, delicate Americano I knew could be procured there. But then I paused and considered the possibilty that it wasn't the Starbucks coffee I craved but their brand; that their paper cups and cardboard sleeves and the knowledge that their CEO had closed down ecery store in the counrtry to reignite the passion for fine espresso in his legions of baristas were the real reason I felt so magnetically drawn to them. Now was the time for sensibility! All I really wanted was a good cup of coffee, regardless of what name or image it was sold under! I marched up to that Seattle's Best and ordered an Americano.

Dear reader: it tastes terrible.

And now it seems my flight is boarding. This post has been made possible by the Apple iPhone, which is very difficult to blog on.

UPDATE: the flight has been delayed for two hours, casting into clearer resolution something I've only recently begun to realize: flying is annoying and tedious!

Posted by David Lowery at June 8, 2008 7:48 PM


i've had a lot of people tell me they like Seattle's Best. I think they're crazy

the thing about Starbucks is for all their problems, the coffee they sling is above-average and consistent everywhere you go, and when you're traveling, that's so damned important. at least for me it is

Posted by: Lucas McNelly at June 9, 2008 8:28 AM

Sell out. Why don't you kill some baby seals while your at it!

Posted by: James M. Johnston at June 9, 2008 5:14 PM

Where do you think I got my shoes?

Posted by: David Lowery at June 9, 2008 6:15 PM