February 25, 2005
The Deadroom website has been updated. The new poster is on the frontpage; both of the new trailers are available on the trailer page; and I've added a Screenings section and a Press section.
The Press section is sort of under-construction; it will be revised once we start getting some (hopefully not terrible) press. To that end, we've begun what I guess could be considered our marketing campaign, sending out DVDs to all the attending press at SXSW (and also at the Philadelphia and Cleveland festivals). It's an expensive venture, but you've got to spend money to - well, in this case, not to make money but just to create a substantial enough buzz to get the seats in the theaters filled. We also just had about 1000 postcards printed up, and we're going to have some 11x17 posters made en masse as well (we're too poor to get nice 27x40 versions). We're going to Austin a week in advance to hang them up/leave them laying about/etc.
Ever since the SXSW schedule (which now has our trailer included with it) went online, we've received a lot of interest from a lot of sources (including a few other festivals). Many of them have commented on how impressive they think the website and trailer are, which is nice to hear; I'm just afraid that they might decide, after seeing the film, that the website and trailer are better than the movie they're advertising. I guess we'll find out over the next three weeks whether that's the case or not.
In case you're one of the few people who doesn't get our e-mail updates, here's the interview the four of us did with eFilmcritic.com. Regarding that picture of us - it was funny at the time, and still is, but I wonder if people who don't know us are going to think we're incredibly pretentious and narcissistic. Oh well. I guess we actually are pretty pretentious, when you really think about it.
Posted by David Lowery at February 25, 2005 01:44 PM